Aahh…Blogging 201 is finished, and I learned a lot. It wasn’t evident from my postings, because I haven’t been posting. But the daily tasks have been been thought provoking, made me think about why I blog, tools I use, how I connect.
Out of all the advice and how-tos, the most challenging assignment is to define my brand. (In today’s world, anything and everything is a “brand.”) When I launched Grace and Space, my goal was to share hope, encouragement, and positive thoughts. Sometimes I veer into journal mode, share a recipe, or post family photos. I’ve occasionally tried to add some humor (and though I can be funny enough in person, writing humor is hard to do; kudos to those who do it well!) I’ve shared music, and links to posts that inspire. I post quotes that speak to me, and the occasional personal tribute.
So…out of the mix, what do I offer that is consistent, gives readers a reason to return, and rises above the private ramblings that could be read in a personal diary?
The truth is, with an ocean of bloggers out there, there are a lot of similar voices. And while some blogs have a narrowly defined niche…think DIY sites or frugal living blogs, parenting advice authors, religious writers or photography blogs…there are a lot of writers who focus on the topic of the day, whatever that may mean to them.
I’m still thinking about this…do I want to narrow my focus, or have a broader goal of sharing the good stuff, however I define it at the moment?
I’ve been playing with titles and tag lines, domain names and business names as I think about using content from my blog on a professional writing site. Some posts wouldn’t be appropriate…I don’t want to post family photos on a business site, and that wouldn’t be the place for sharing recipes either. The phrase “write makes might” floated through and lodged.
Without taking on delusions of grandeur, or seeing myself or Grace and Space as wielding influence, I’ll just leave my brand aspirations at this: I want anything that appears on my blog to point the way. Often I’m writing out of my own need for hope and joy, and that’s where I want to lead anyone who’s reading. I want my brand to be hope, and my deliverable to be joy. And if that’s a little vague…well, you know it when you see it.
Some days joy is quiet, and others it is exuberant. But always, there’s a deep current of direction and intention, and that’s what I want to convey to readers.
So come along with me if you’d like. I’m searching for a little grace, a little joy, and a community that is grounded in hope, amidst all the nitty-gritty of life. I’m not denying the hard and the sad. But I’m determined to rise above.