So, I took my own advice and decided to quit wandering in the valley of technology and self-education. I’ve found a small design firm that I’ll be working with in the coming months to help me move to the next level with a business website and integrated design plan.

Aaaahhh…that’s the sound of my brain cells relaxing, thanking me, and getting ready to focus.

Actually, I think focus is one of the biggest challenges of our era. There’s so much coming at you, every waking moment. I like technology, gadgets, and all the positives.

But I finally had to admit: I’m just not able to absorb everything I need to learn, keep my current work going, keep up with my travel schedule, manage my day to day, and kid myself that I have energy left to launch a digital business. Just not possible.

I was reading a post a few days ago about outsourcing things to virtual assistants to free time for creative thinking and higher productivity. And I realized…why am I trying to learn how to set up a business website? I don’t have that expertise, and in the time it takes me to create a site, I could pay someone else to do it for me, and be working on building a client base.

I read so much about how easy it is to set up a website…well, WordPress made it easy enough to create a blog. And if I put 40 hours a week on this project, I might be able to do it for myself. But that’s not happening, and it’s not going to happen.

As I often say…I’m a slow learner and a late bloomer. But I think this will give me the boost I need to move forward. And that’s a good thing, because frankly, doing it the other way…trying to be a team of one…has been exhausting. I see so many people on line who look like they’ve created an amazing blog/business/website that’s an overnight success. Maybe that’s true for some, and maybe it isn’t. Maybe the sites I see that look like the lone entrepreneur is the only one behind the work…maybe there’s really a team effort going on. Whatever. The reality is, it doesn’t matter. What matters is finding a way to pursue my goals. I don’t think there’s a special medal for doing it all on my own.

I’m looking forward to focusing on the things I can do…creating content and looking at ways to add value to service and product…and getting out of the way of professionals who can give me a beautifully designed site.

And yesterday I picked up some more work for the summer, so my costs for this boost will be covered.

Just seemed like a little message from the universe. 🙂

“Make a pact with yourself today to not be defined by your past. Sometimes the greatest thing to come out of all your hard work isn’t what you get for it, but what you become for it.”   Steve Maraboli